The world of marketing is undergoing a major transformation driven by the vast increase in communication channels and the rise in consumer resistance to conventional marketing techniques ...
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•  Fresh look and feel for The Event Company, SA’s Event pioneers
To reflect their unchallenged professionalism, credibility and creative flair, The Event Company recently revamped its entire look and feel ... read more

•  Return On Opportunity: Measuring the real value of an event
Event marketing is today recognised and highly regarded in the marketing mix and full-year plans of major companies. As expectations have risen ... read more

•  Step 1: Conceptualisation
So, no science and no luck, but what sets an event apart from the norm is a little bit of magic! And, it’s right at the beginning, during the process of conceptualising the event, where the magic gets worked ... read more

•  Step 3: Execution of the Actual Event
The execution of the actual event – the culmination of the conceptualization and planning stages – is what we’ll examine in this edition. This is what event management boils down to ... read more

•  Step 4: Evaluation and Reporting
Honest evaluation is critical to the event management process and key to the continuous improvement of events since it is at this stage that insight is gained and lessons are learnt ... read more