Privacy Policy


The purpose of our privacy notice and policy is to inform you about our use of the data and/or personal information we collect from you when you submit your data to us and to provide all our current customers and potential future customers, with a general understanding of the following;

As the Data Controller of your information, we are complying with the provisions of the GDPR and informing you about what we use your data for, what your rights to the data you give us are and to tell you about who we are.

We are The EventProduction Company.

The Event Production Company is the leading event and brand experience agency in Africa, the Middle East, Europe, and other regions with over 25 years of experience producing world class events. 

As a pioneer in the South African events industry, we have produced many of the country’s biggest, most complex and most successful events. Over the past decade we have extended our reach up into Africa and the Middle East. We conceptualise and execute exceptional brand experiences for our international and local clients across these regions.

The Event Production Company is a multi-faceted business with a global approach to the work that we do throughout Africa, the Middle East, Europe, and other regions.

The Event Production Company is a professional, creative and client centred business. It offers the highest personalised and bespoke approaches to your specific marketing, events and promotions needs. The EventProduction Company draws on extensive project and programme management experience and expertise. It has developed tried and tested processes and procedures based on years of fine-tuning which work, even in the most challenging environments. We can balance our creative flair, distinctive style, and innovative ideas with the attention to detail on all logistics for which we’re globally renowned.

The Event Production Company delivers turnkey event marketing, brand activation and event management solutions, which include the following:

•      EventStrategy Development and Execution

•      Technical/AudioVisual/Staging/Set Design

•      TurnkeyEvent Production

•      TurnkeyEvent Management

•      Conference and Travel Management

•      Database and Guest Management

•      VideoProduction, Graphic Design and Multi-Media

•      DigitalMedia and content development

•      Virtual& Hybrid Events

•      Webinars

•      Virtual Meetings

•      VirtualSet Design

•      Virtual Branding

•      Digital Communication

Events include, but are not limited to:

−           Event Logistics

−           Technical Capabilities

−           Video Content

−           Conferences and exhibitions

−           Stage productions

−           Award ceremonies

−           Roadshows

−           Outdoor event staging

−           Outdoor sporting activities

−           Live broadcasts

−           Community launches and events

−           Product launches

−           Corporate hospitality villages

−           Consumer shows & outdoor exhibitions

−           In houseevent co-ordination services

−           Partner / spouse tours and activities

−           Opening& Closing Ceremonies

−           Brand experiences 

Our address is;

Code Business Tower, Al Barsha 1, 5th Floor, Suite 501, PO Box476380, Dubai, UAE Email address:

This notice will inform you as to

•      The circumstances under which we collect and process your personal data.

•      The typeof data we collect.

•      The reasons for collecting the data.

•      How we handle your personal data

Freedom of Choice      

Your personal data belongs to  you, as  the  owner of your  personal data.  The  processing of your personal data forms an important part of the provision of our products and services to you, our customer and we strive not to make  any assumptions  regarding  your personal privacy and you can choose whether you wish to share your data with us.

The Event Production Company only processes customer personal information that is adequate, relevant, and not excessive in relation to the purpose for which the data is collected. The necessary processing in the pursuit of our legitimate interest will not outweigh the need to protect your privacy, however we may process certain personal data without obtaining your express consent. For  more information on this please see our “Consent” section of this notice. Where we can anonymise your personal data for a function or service for non-personal data (e.g., For statistical purposes), it will only be treated as personal data for as long as it remains combined.


We collect the following data: Define the data collected.

What data are you collecting? E.g., email addresses, country, name of contact person, name of organisation from whom data is being collected, physical addresses etc.

Being and event production company, we are required to send electronic invitations to our virtual and in person event audiences to databases that are generally provided to us by our clients in order to  invite  and collect information  Required to  attend  our  events that we produce on their behalf.

The typical type of data collected for an event are as follows: 

•      Name and Surname

•      Email address

•      Contact number

•      Organisation name

•      Dietary requirements

•      Physical address for delivery of gifts and hand delivered invitations when required

•      ID numbers, only when we assist and support with guests travel arrangements which would be for flights or accommodation bookings.

DATA USAGE                

The information collected from our website is utilised by us in order to respond to the enquiries made on our website or to respond to queries made by you as a customer, for example, on your account with us. We need your data in order to send you information regarding our products and services as part of our legitimate interest in responding to your enquiry.

The data is needed purely to contact the enquirer from our sales dept or to follow up with potential customers and businesses that made the enquiry. People who sign up to our website community also receive product updates with an opt out option and any communications sent.

For the events we produce, we are required to collect a guest’s personal information in order to confirm their attendance and deliver the relevant service to them and our primary client or ourselves.

We will not share your Data with any other third parties or use your data for any purpose other than described above. The information collected by us that you provide will not be used to make any automated decisions about you.

Your data will also be used for correspondence purposes or newsletters that will be sent to you concerning our services and products using your name and email address.

It is our policy to comply with all applicable laws, rules and regulations governing privacy and data protection in every country that we operate, ensuring legal compliance of processing of your personal data.

Downloading of Documents  

Your name, organisation, and email address are used when directing you to a link for any documents that you wish to download.

Should your name and email address be shared with a third-party mailing system This third- party service provider company is bound contractually to safeguard and protect your personal information as per the provisions of the GDPR.

Your personal data is electronically stored unless you withdraw your consent for our continued usage of your data and are instructed by you at any time to delete and erase your data or alter your data as per your request.


Where reasonably practicable, or as required by law, we will obtain your consent prior to collecting or using your data.  Our request for consent will be clear and provide you with a reasonable basis and sufficient information to decide. Your consent can be revoked and withdrawn at any time.


We will not sell, trade, or share your personal information with any third parties for marketing purposes unless we have your express consent to do so.

USE OF COOKIES            

We use cookies to assist us in the collection of useful information about visitors to our website. These cookies assist in the functioning of our website. We do not ask for your consent for certain cookies to be placed onto your IT system/computer.

Name of cookie: Hotjar

What it does: "We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g., how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

 For further details, please see the ‘about Hotjar’ section of Hotjar’s support site." Name of cookie: Active Campaign

Contact forms – When you request information about a certain solution, service  or product on our website, we use Active Campaign forms to collect this information.

Emails – Any email links on our website simply launch your local email client and your email is sent directly from your email platform to our Exchange server.

Newsletter Subscription – If you subscribe to our Cloud Essentials newsletter, we will collect your business email address into Active Campaign.


How we use the data

Keeping you updated: Where you’ve given us permission, we will send occasional marketing emails featuring technical insights and event invitations relating to the solutions and subject areas covered in this website. This information is held on our Active Campaign marketing platform. You can stop our marketing communications at any time, upon which your details will be deleted.

 Delivering customer services: When responding to solution enquiries and subsequently providing support and contract administration, we may store your business contact details in our Customer Relationship Management (CRM). This is to ensure you are serviced in a professional and expedient way.

Improving our website: To improve the layout of our web content, and make life easier for you (e.g. by pre-filling forms if you’ve previously visited our site) we use certain cookies.


Name of cookie: Google Analytics

This Site uses Google Analytics which is one of the most widespread and trusted analytics solutions on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content. For more information on Google Analytics cookies, see the official Google Analytics page.


Name of cookie: Facebook Pixel

This Cookie is placed by Facebook. It enables The Event Production Company to measure, optimize and build audiences for advertising campaigns served on Facebook. In particular it enables The Event Production Company to see how our users move between devices when accessing the The Event Production Company website and Facebook, to ensure that The Event Production Company’s Facebook advertising is seen by our users most likely to be interested in such advertising by analysing which content a user has viewed and interacted with on the The Event Production Company website.


Name of cookie: LinkedIn Pixel

This Cookie is placed by LinkedIn. It enables The Event Production Company to measure, optimize and build audiences for advertising campaigns served on LinkedIn. In particular it  enables The Event Production Company to  see how  our users move between devices when accessing the The Event Production Company website and LinkedIn, to ensure that The Event Production Company’s LinkedIn advertising is seen by our users most likely to be interested in such advertising by analysing which content a user has viewed and interacted  with on the The Event Production Company website.



For enquiries received on our website:

The Event Production Company will only retain your data for as long as it is necessary to fulfil the purposes for which it has been collected and outlined in this policy notice or for the purposes of which you have otherwise  been informed. This means that we will retain your data in accordance with the consent given or until such consent is revoked by you.

For personal information received in relation to the guest invitation and event attendance process:

This service is operated by The Event Production Company who will be the controller of the data for legislative  purposes. The data will be kept securely by us in accordance with our Privacy Policy and will be destroyed after 14 days. It will not be used for any marketing purposes nor shared with any third party other than our delivery partner, under our Track & Trace obligations.


REQUESTS AND ACCESS                  

All requests for data deletion, alteration and information concerning personal information The Event Production Company may hold about you, may be made in writing to our Data Protection Officer at the address below. You will be responded to within 30 days and advised of progress made with your request and whether there are any applicable and lawful charges attached to your request.

We restrict access to your personal data to our employees and suppliers who need to use the information in order to process it on our behalf and who are contractually bound and required to keep the integrity of your personal data secure and confidential.

Our address and contact details are;

The Data Protection Officer Requests:


Code Business Tower, Al Barsha 1, 5th Floor, Suite 501, PO Box 476380, Dubai, UAE Email address:

Telephone no: P: +971 (4) 547 2857