MENELAC, short for the Middle East and North Africa Leisure and Attractions Council, is a prestigious organization that oversees the leisure and attractions industry across the region. Each year, the organization hosts a highly anticipated awards ceremony to celebrate the best and brightest in the industry. The event, which took place in 2023, received an overwhelming 133 nominations for a total of 29 awards.
With such an important event at hand, MENELAC turned to The Event Production Company to host the gala evening for 310 guests and make it an unforgettable night. The primary challenge was how to present 29 awards, each with 2-5 nominations, without making the program lengthy and tedious. The Event Production Company was tasked with curating an evening that was enjoyable, interactive, and entertaining, while still providing a platform for guests to network.
To strike a perfect balance, The Event Production Company worked closely with the client, including Administrative Manager Sanai Parab, to deliver a remarkable experience for industry leaders. The team's expertise and experience allowed them to create a program that was both engaging and interactive. They successfully presented the awards through a stunning 4-layer musical entertainment that was specially curated for the awards night. In addition, pre-recorded video content ensured sponsor visibility, and post-event highlight photographs and videos captured the special moments of the evening.
The Event Production Company's end-to-end management of event operations included providing full audio-visual production, stage production and fabrication, live MC hosting, scripting, and running order curation. The team's attention to detail and careful planning resulted in an enjoyable and interactive program that struck the perfect balance between entertainment and networking.
Overall, The Event Production Company successfully delivered a memorable and engaging experience that exceeded the client's expectations. The team's ability to create an enjoyable and interactive program allowed guests to celebrate industry achievements and connect with like-minded professionals. The MENELAC awards ceremony was a success, leaving a lasting impression on all attendees, and cementing The Event Production Company's reputation as one of the leading event management companies in the region.