Mandela’s 85th Birthday Case Study

About Project

Produce Nelson Mandela’s 85th Birthday; raise R5 million to pay for the event; and produce an international video with Heads of State and well-known celebrities sending well wishes. Invite 2000 guests to a private and bespoke event. Handle all Protocols for Heads of State, VIP Protection and Security. Secure a live Broadcast with the national broadcaster, SABC for international band local broadcast. Ensure global entertainment and stars. Produce a Birthday song.

In Person
Former President, the Late Nelson Mandela
June 2003

The challenge:

12 weeks to produce a global event.

The result:

1600 guests, International Movie Stars, Heads of State, Queen of Holland, U2, The Corrs, Richard Branson, Bill Clinton, and Oprah Winfrey attended. Coca-Cola sponsored the event. We set up a satellite office in the Nelson Mandela Foundation Building. SABC 3 covered the event. We produced a Video with 30 people from around the world sending birthday wishes including Bill Cosby, Head of the United Nations, Head 0f State. A refined celebration to honour a truly remarkable man.


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