2010 World Cup Case Study

About Project

Manage the entire broadcast of the 2010 World Cup Preliminary & Final Draw seamlessly to a record audience of 4 billion people across 170 countries to a global audience. We had to devise an effective and engaging process for how the teams are drawn. In addition to this we had to compile 11 insert videos, featuring the 2010 host cities and stadiums, to be used during the broadcast.

Hybrid Events
December 2009

The challenge:

13 weeks to liaise with producers and ensure an impeccable 90-minute global broadcast using High-Definition technology. Put in place and oversee an effective process for drawing the teams - the focus of the event. Convey the appeal of the 2010 host cities, and the passion of South Africa as a country, in the insert videos.

The result:

Over a period of six weeks, all nine host cities were filmed by our camera crew. These were all shot and produced with High-Definition equipment.    

The show was broadcast live from the DICC (FULL NAME HERE) on the 25th November 2007, to a global audience of over 3 billion viewers. The draw was broadcast in high definition, from SABC’s newest HD OB Van, ensuring the African beat vibrated across the world.

Draw Master Jerome Valcke hosted the stringent process, using African-themed draw mechanisms, created especially for the broadcast.  

Live entertainment theming the host country included SA’s Judith Sephuma, Freshly Ground and the Afro Tenors performed.

The Event Production Company was also awarded the contract by The Local Organising Committee of to Manage and Coordinate all the Non-Broadcast Events around the Draw. This consisted of the following:

  • Set-Up of all the Offices, the Media Accreditation Centre, Medical and Backstage Areas
  • Broadcast Compound
  • Media Centre
  • Translation Facilities   for how many people and languages
  • FIFA Board Meeting and Organising Committee Meetings
  • World Press Briefing Conference

Overall, a brilliantly executed ceremony that delighted 3 billion viewers globally and was personalized and emotively experienced by the 3,000 prominent guests, soccer dignitaries and world media attending.


Connect with our team of expert event planners. 

Contact Us