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Hybrid Events
Apr
27
//
2023

How to Plan a Successful Hybrid Event: A Comprehensive Guide for Marketing Managers

As the event landscape continues to evolve, hybrid events have emerged as a powerful solution for organizations looking to blend in-person experiences with virtual participation. This event format offers flexibility and accessibility, enabling companies to engage a diverse audience while maintaining a strong brand presence. The Event Production Company is here to help you navigate this new frontier by providing a comprehensive guide on how to plan a successful hybrid event tailored to marketing managers.
Event Technology
Apr
20
//
2023

From Sustainability to Personalisation: The Top Event Trends for Modern Planners

The world of events is constantly evolving, and it's important for event planners to stay on top of the latest trends to create memorable and engaging experiences for attendees. Whether you're planning a corporate event, a conference, or a social gathering, here are some of the latest event trends to keep in mind:
In Person
Oct
12
//
2022

How to produce more inclusive and diverse events

The world is a melting pot of diverse people and cultures, and we’re living in a time when diversity and inclusion are top of mind. While conferences, summits, meetups and other events are opportunities for people from the same industry to come together, learn, share experiences and make connections.
In Person
Jul
12
//
2022

How to cater events for millennials

When you think of “millennials”, what do you picture? Impatient, fickle, job hoppers, disloyal, trophy hunters. Perhaps you’ve heard that they're tech-savvy, always connected, need instant gratification, and are hard to impress. This isn't surprising given the stereotypes out there.All the traits used to describe millennials presents a perception gap between what brands attempt to communicate and offer millennials and how they end up receiving, processing, and responding to it. Meetings and events that don’t take millennial preferences and desires into account will struggle to attract and engage the next generation.So, how can brands be better at catering events and meetings for millennials?
In Person
Jul
4
//
2022

Experiential Marketing

Experiences are at the heart of brand-consumer connections. More than ever, people are craving connections and want to engage with brands that share their values and make them feel happy, counted, and appreciated. Inclusiveness, accessibility, and personalised experiences are at the core of these connections that people build with the brands they love. When it comes to brand love, experiences make hearts grow fonder.
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