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In Person
Jun
23
//
2021

How to Create a Successful Brand Activation: Everything You Need to Know

As businesses, they also serve as an opportunity for your brand to get creative and stand out from the crowd! But what exactly are brand activations and how do they work? What kind of impact can they have on your bottom line?
Virtual Events
Jun
16
//
2021

Ways to make your virtual events profitable

Before the COVID19 pandemic live events, exhibitions, conferences and seminars were a major source of revenue. Now, virtual events are the new normal. While most are still free, monetizing them will become necessary to make them sustainable. To Fee or Free will be less of an option with the rise of hybrid events. After all, how can you charge in-person guests but not your remote attendees?
May
27
//
2021

The Event Production Company’s Guide to Event Marketing in 2021 

Keep reading for an overview of what to expect, as well as how to approach ideation and strategy in your event marketing - this year, and beyond. 
May
19
//
2021

The Event Landscape in Saudi Arabia

Coming in first place in the region in terms of events has usually been the United Arab Emirates; more specifically in the popular Dubai and Abu Dhabi areas. The small country hosts the most events in the region on a per capita basis. The Saudi government decided to jump onto this bandwagon.
Hybrid Events
May
13
//
2021

How to merge the digital and in-person experience at hybrid events 

The possibilities and variety that come with providing both online and physical options has major benefits for companies to reach and connect with more people across the globe. But, hosting a hybrid event understandably comes with challenges, the most mystifying of which is the challenge of merging the digital and physical experience. It is not a simple case of staging an in-person event and an online one under the same banner, and expecting them to rendezvous. Nor is it a case of organizing a live event and streaming it to an online audience. 
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