Hybrid Events

Hybrid events combine the benefits of in-person and virtual experiences, allowing participants from around the globe to connect, network, and learn. By harnessing the power of technology, hybrid events break down geographical barriers and create opportunities for wider participation and increased event ROI.

The world is a melting pot of diverse people and cultures, and we’re living in a time when diversity and inclusion are top of mind. While conferences, summits, meetups and other events are opportunities for people from the same industry to come together, learn, share experiences and make connections.

Event industry experts are calling hybrid the future of events, with 67% of respondents to EventMB’s latest research saying that hybrid is the future. A recent survey by Markletic shows that 71% of companies with more than 5 000 employees now include hybrid events in their event portfolios. 

Kings of Leon’s NFT drops serve as an indication of NFTs’ potential to disrupt the world of events and entertainment as we know it. Imagine owning front-row tickets to all of their concerts for the rest of your life?One of the big reasons that NFTs are significant for brands is that they can be used to present any form of digital file, from photographs, videos and audio to virtual tickets to events. They also have exciting scope to represent other types of creative work like virtual real estate, virtual worlds, clothing, and electronic games’ characters.NFTs give marketers special opportunity to create unique brand experiences that inspire interest and interaction. Because NFTs can provide a small sense of ownership, they become valuable when they carry meaning for a person. 

After 18 months of the worldwide coronavirus pandemic, the global events and exhibitions industry has had some time to experiment and adapt their strategies – and things are looking up. Surveys suggest that by the last quarter of 2021, most people will be comfortable attending in-person events if safety precautions are taken and numbers are controlled.