Karen Ashwin

In Person
Jan
15
//
2024

Creating a Winning Event Proposal: Tips and Best Practices for 2024

In the blog "Creating a Winning Event Proposal: Tips and Best Practices for 2024," we delve into crafting impactful proposals for corporate events, particularly in the Middle East and Africa. The blog highlights the importance of understanding client needs, embracing sustainability and technological trends like VR and AI, and tailoring proposals with cultural sensitivity. It offers practical advice on structuring proposals, presenting budgets transparently, and leveraging local insights, all crucial for success in the evolving landscape of event management in 2024.
Hybrid Events
Sep
5
//
2023

The Power of Experiential Marketing: Creating a Lasting Impression

Experiential marketing creates memorable, immersive brand interactions that foster emotional connections, increase brand loyalty, amplify social media presence, and offer tangible product experiences, while also addressing common challenges and embracing future trends in sustainability, technology, inclusivity, and wellness.
In Person
Aug
23
//
2023

The Importance of Sustainability in Event Planning

In our rapidly evolving world, sustainability has ascended to the forefront of many industries. Among these, the event planning sector is undergoing a significant transformation as it acknowledges and addresses the urgent need for more sustainable practices. As an increasingly eco-conscious society demands environmentally responsible, socially inclusive, and economically viable events, sustainability has become a paramount concern, far from being an optional extra.
In Person
Jul
31
//
2023

Maximising Attendee Engagement: The Art and Science of Unforgettable Corporate Events

Learn how The Event Production Company enhances attendee engagement at corporate events in the Middle East & Africa. Dive into dynamic strategies, engaging experiences, networking opportunities, personalised touchpoints, and insightful data that can elevate your brand and cultivate lasting connections.
Hybrid Events
Jun
30
//
2023

Mastering the Art of Planning a Successful Hybrid Event: Your Ultimate Guide

Hybrid events combine the benefits of in-person and virtual experiences, allowing participants from around the globe to connect, network, and learn. By harnessing the power of technology, hybrid events break down geographical barriers and create opportunities for wider participation and increased event ROI.
Event Technology
Jun
13
//
2023

The Role of Technology in Enhancing Sustainability and Personalisation

The ever-evolving landscape of event planning is one marked by constant evolution and adaptation, propelled forward by the ceaseless march of technology. Emerging as an indispensable ally, technology is ushering in transformative changes, particularly in the realms of sustainability and personalisation - two key tenets shaping the modern event industry.