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The world of events is constantly evolving, and it's important for event planners to stay on top of the latest trends to create memorable and engaging experiences for attendees. Whether you're planning a corporate event, a conference, or a social gathering, here are some of the latest event trends to keep in mind:

When you think of “millennials”, what do you picture? Impatient, fickle, job hoppers, disloyal, trophy hunters. Perhaps you’ve heard that they're tech-savvy, always connected, need instant gratification, and are hard to impress. This isn't surprising given the stereotypes out there.All the traits used to describe millennials presents a perception gap between what brands attempt to communicate and offer millennials and how they end up receiving, processing, and responding to it. Meetings and events that don’t take millennial preferences and desires into account will struggle to attract and engage the next generation.So, how can brands be better at catering events and meetings for millennials?

Kings of Leon’s NFT drops serve as an indication of NFTs’ potential to disrupt the world of events and entertainment as we know it. Imagine owning front-row tickets to all of their concerts for the rest of your life?One of the big reasons that NFTs are significant for brands is that they can be used to present any form of digital file, from photographs, videos and audio to virtual tickets to events. They also have exciting scope to represent other types of creative work like virtual real estate, virtual worlds, clothing, and electronic games’ characters.NFTs give marketers special opportunity to create unique brand experiences that inspire interest and interaction. Because NFTs can provide a small sense of ownership, they become valuable when they carry meaning for a person. 

After 18 months of the worldwide coronavirus pandemic, the global events and exhibitions industry has had some time to experiment and adapt their strategies – and things are looking up. Surveys suggest that by the last quarter of 2021, most people will be comfortable attending in-person events if safety precautions are taken and numbers are controlled.

Sustainability isn’t a new concept. It’s been around for years. But it has renewed vigour since the world watched how planet earth responded so beautifully to less pollution and emissions while everyone was forced to stay at home. Sustainability is the idea of living within the limits of our resources so we can continue to live comfortably without depleting the planet’s natural resources or harming animals and people. It sounds like something only hippies care about, but more people care about it now than ever before. The Kearney Earth Day Consumer Sentiments Survey revealed that 48% of people are more concerned about sustainability than they were before the pandemic.