Elton Lee Hesketh

Successful corporate gifts are intentional, audience-centric gestures that extend an event’s story, combining relevance, quality, cultural sensitivity, sustainability, subtle branding and thoughtful presentation to leave a lasting, personal impression. Conversely, generic or overly logo-heavy items—no matter the price—are quickly discarded because they fail to connect with recipients on a meaningful level.

A behind-the-scenes look at how candid partnerships, purpose-built infrastructure, and sustainability-minded collaboration are powering the Middle East’s record-breaking mega-events.

AI, AR, and virtual technologies are transforming African corporate events by enhancing attendee engagement, streamlining event management, and positioning the continent as a leader in innovative event solutions.

In this blog, we explore our commitment to inclusivity in event planning, emphasising the importance of making events accessible to all participants. We share how our expertise helps us design corporate events that resonate globally, integrating strategies that promote diversity, accessibility, and cultural sensitivity. Our goal is to ensure every attendee feels represented and engaged, creating more impactful, memorable experiences for our clients.

The event management industry is gearing up for potential future pandemics by building on the hard-won insights from Covid-19. Innovative strategies, including hybrid event models, cutting-edge technology, and strengthened stakeholder partnerships, are being highlighted to ensure a robust and adaptable future for events.

This article explores the critical issue of AI bias in recruitment and healthcare, highlighting its significant implications for the events industry. It provides insights into how AI bias manifests, the risks it poses, and strategies for event professionals to ensure inclusive, fair, and ethically sound events.