Event Branding

A behind-the-scenes look at how candid partnerships, purpose-built infrastructure, and sustainability-minded collaboration are powering the Middle East’s record-breaking mega-events.

Imagine an EPC action figure - our Buzz-and-Woody–inspired tribute- that bottles 35 years of globe-spanning shows, from chandelier-lit galas to cloud-streamed summits, into one symbol of unseen backstage mastery. It celebrates the multitool-wielding show-caller, the calm voice on comms, and every 4am contingency plan, reminding the world that unforgettable events aren’t accidents, they’re engineered by people, event superheroes!