Marketing Managers

A behind-the-scenes look at how candid partnerships, purpose-built infrastructure, and sustainability-minded collaboration are powering the Middle East’s record-breaking mega-events.

Imagine an EPC action figure - our Buzz-and-Woody–inspired tribute- that bottles 35 years of globe-spanning shows, from chandelier-lit galas to cloud-streamed summits, into one symbol of unseen backstage mastery. It celebrates the multitool-wielding show-caller, the calm voice on comms, and every 4am contingency plan, reminding the world that unforgettable events aren’t accidents, they’re engineered by people, event superheroes!

This in-depth blog explores the importance of cultural sensitivity in corporate event planning across the Middle East, highlighting the nuances of tradition, etiquette, and regional diversity. Drawing on our 35 years experience, it provides actionable insights on navigating religious observances, language barriers, venue selection, and protocol, ensuring events resonate authentically with local audiences.

In this blog, we explore our commitment to inclusivity in event planning, emphasising the importance of making events accessible to all participants. We share how our expertise helps us design corporate events that resonate globally, integrating strategies that promote diversity, accessibility, and cultural sensitivity. Our goal is to ensure every attendee feels represented and engaged, creating more impactful, memorable experiences for our clients.

In this blog, we explore how our local expertise and extensive partnerships allow us to deliver seamless, high-profile corporate events across Africa. By leveraging our deep knowledge of the region’s logistics, culture, and regulations, we ensure that every event is executed with precision, making us the trusted partner for global brands looking to make a lasting impact in Africa’s vibrant event landscape.

Explore the Metaverse's journey from the peak of its hype in 2022 to its current state, highlighting both significant advancements and challenges faced. Examine the strategies of key players, the impact of emerging technologies, and future prospects for this evolving digital frontier.