Event Managers

Conferences are just the types of events most likely to be influenced by the metaverse. Virtual attendees won’t simply be able to talk to brands or keynote speakers via social media and virtual breakout rooms.Instead, they will be able to interact with them directly in 3D or holographic form. With its roots in video games, the metaverse will help to boost energy and engagement through gamification. Even before the metaverse, gamification left 87% of workers feeling more socially connected.

The global events industry has taken a severe beating since the COVID-19 pandemic emerged but there are glimmers of hope for the industry, predicted to be valued at $1,552.9 billion by 2028. Forward thinking brands continue to use events to connect with their customers, suppliers and partners, with technology advancements enabling innovation in the way that meetings, conferences, product launches and other experiences are delivered.