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When you think of “millennials”, what do you picture? Impatient, fickle, job hoppers, disloyal, trophy hunters. Perhaps you’ve heard that they're tech-savvy, always connected, need instant gratification, and are hard to impress. This isn't surprising given the stereotypes out there.All the traits used to describe millennials presents a perception gap between what brands attempt to communicate and offer millennials and how they end up receiving, processing, and responding to it. Meetings and events that don’t take millennial preferences and desires into account will struggle to attract and engage the next generation.So, how can brands be better at catering events and meetings for millennials?

Experiences are at the heart of brand-consumer connections. More than ever, people are craving connections and want to engage with brands that share their values and make them feel happy, counted, and appreciated. Inclusiveness, accessibility, and personalised experiences are at the core of these connections that people build with the brands they love. When it comes to brand love, experiences make hearts grow fonder.

Trade shows have made a comeback. A recent survey shows 62% of exhibitors plan to attend shows with the same or increased frequency as before the pandemic. 72% of expo attendees have expressed the same intention.

Should you be concerned about cybersecurity and your event? The answer is YES! The events industry is a fertile hunting ground for hackers. Large amounts of data are recorded for event management purposes, from ticket purchases and e-commerce transactions to forms filled with personal information. This information is valuable to cybercriminals who steal it for fraudulent purposes and financial gain. Here are some important insights for understanding cyber security threats in the context of events, and what you can do to keep clients, guests, suppliers, and employees cyber safe.