How to cater events for millennials

Post by 
Karen Ashwin
July 12, 2022

How to create events that impact millennials

Millennials make up the biggest segment of today’s workforce, making them the biggest pool of meetings and events attendees. 

When you think of “millennials”, what do you picture? Impatient, fickle, job hoppers, disloyal, trophy hunters. Perhaps you’ve heard that they're tech-savvy, always connected, need instant gratification, and are hard to impress. This isn't surprising given the stereotypes out there.

All the traits used to describe millennials presents a perception gap between what brands attempt to communicate and offer millennials and how they end up receiving, processing, and responding to it.  

Meetings and events that don’t take millennial preferences and desires into account will struggle to attract and engage the next generation.

So, how can brands be better at catering events and meetings for millennials?

Give them opportunities to network

Millennials value networking over most other aspects of events. They want to network with other people their age. Millennials may be young, but they’re not naïve. They know how important it is to build relationships within their industry and with people they can trust. Create opportunities for them to mingle, connect and network with each other and with industry players at your meetings and events, whether they are online or in-person.

Give them an experience, not goods

Millennials prefer experiences over material goods, and they want to be entertained. They want to know that they're doing something meaningful with their time and money. They are also more likely to spend their time and money on a great experience than on a material product. Focus on making millennials feel special by giving them something unique or interesting to do. Give them an experience to remember and talk about. Read how experiential marketing builds brands.

Let them share their experiences 

Millennials love social media and take pride in sharing what they've done with their friends and followers on Facebook, Instagram and Twitter, especially if they can show off the fun they had while doing something meaningful! Encourage them to share their experiences on social media. Use hashtag presets on Instagram, Twitter and Facebook, so attendees can easily tag posts with your event hashtag or venue name. Give them branded stickers to wear in their photos or provide a photo booth or a backdrop where they can take photos to share on social media. 

Focus on personalisation

To attract and engage millennials, you want to create an immersive experience that is big on authentic communication, personalisation and engagement. Millennials want fluid agendas with many options that appeal to different interests and preferences. They want more freedom at events, so they can choose what they do and when they do it. This generation has been called “the most brand-loyal generation ever,” and research shows that millennials are more likely than other generations to make purchases based on how a company makes them feel about themselves.

Embrace technology to please millennials 

Millennials are typically more comfortable using technology than other generations. But, don't assume they don't want face-to-face interaction too! Use technology during events like social media posts, QR codes and other interactive elements so attendees can connect even when they aren't all together physically at once.

Offer fresh concepts and events with meaning

Millennials want to be engaged and entertained, but they also want to feel like they are making a difference or doing something meaningful. They are passionate about causes and issues, and they want to be part of something bigger than themselves. Give them a sense of purpose or mission when planning events. This will make them feel like they're making a difference or doing something meaningful with their time.

Entice them to travel and meet face-to-face

The millennial generation is the most diverse and educated in history. Millennials place more value on face-to-face meetings, making them most likely to travel — 62% more likely than their Generation X counterparts, according to Visa. As we have said, they seek fulfillment from experiences rather than things, making them more receptive to travelling and attending in-person events. They’re also blending their business and leisure travel. Choose venues and destinations that allow them to do that. 

Make millennials matter

In the past decade, millennials have become an increasingly important demographic for event marketers and planners. Their preferences are pushing brands to create richer, more meaningful, and more engaging experiences. Fortunately, technology enables us to give it to them.

Since 1993, The Event Production Company has activated brands through events and experiences that leave lasting impressions. We will help you to conceptualise incredible experiences that will leave an imprint of your brand in the minds and hearts of the customers you want to keep.

Contact us for ideas and ways to create more personalised and memorable experiences for millennial attendees.

Book a Discovery Call
Contact Us

“If you can dream it, you can do it”. - Walt Disney...and we’ll be here to help make it a reality.

Book a session with the team and get a clear idea of how we can help you create an unforgettable experience. 

Contact Us
THere's More

Post You might Also Like

Event Technology

Maximising ROI on Event Sponsorship: Strategies for Success with AI Integration

In this blog we explore the transformative role of Artificial Intelligence (AI) in enhancing the effectiveness of event sponsorships. The blog delves into how AI-driven analytics and predictive modelling can provide deep insights into audience behaviour and preferences, allowing for more targeted and impactful sponsorship strategies. It highlights the significance of AI-powered personalisation in elevating attendee engagement and the role of AI in streamlining event operations for greater efficiency. The blog also discusses the use of advanced AI metrics for accurately measuring sponsorship success and the creative potential of AI in content optimisation and interactive feature integration. This comprehensive guide underscores the growing importance of AI in revolutionising event sponsorship, offering practical insights for businesses aiming to leverage technology for maximising their sponsorship ROI.
Event Technology

Revolutionising Event Management: The Contactless Technology Advantage

EPC is revolutionising event management by integrating contactless technology, heralding a new epoch where safety and innovation are paramount. This approach heralds streamlined digital check-ins, ensuring expedited entry and adhering to the highest safety standards. Interactive networking via QR codes facilitates seamless digital connections, obviating the need for physical contact. Furthermore, contactless payments have redefined financial transactions at events, ensuring they are swift, secure, and stress-free. EPC's pioneering adoption of contactless solutions signifies a commitment to redefining the event experience, aligning with the evolving landscape to enhance attendee engagement, convenience, and safety, promising an era of smarter, indelible event experiences.
Hybrid Events

Building a Strong Event Brand: Strategies for Effective Event Marketing

Building a strong event brand involves a comprehensive strategy that starts with a deep understanding of your audience to create experiences that foster brand loyalty. A unique brand identity must be established through a cohesive visual and experiential narrative across all touch-points, ensuring consistency that builds trust. Narrating your brand's unique story engages attendees emotionally and intellectually, while adaptability ensures relevance in a dynamic marketplace. Leveraging social media, integrating modern technologies, fostering strategic partnerships, maintaining consistent communication, and seeking feedback are all crucial. These elements must work in harmony to forge a brand that not only resonates with attendees but also stands out in the competitive event marketing landscape.
Event Technology

The Future of Event Production: Navigating Technology, Global Impact, and Tomorrow's Possibilities

The future of event production is marked by rapid technological advancements, global reach, and boundless possibilities. Technology, including Augmented Reality (AR), Artificial Intelligence (AI), and holography, has seamlessly merged the virtual and real worlds, enhancing networking and live performances. Global impact has transcended geographical boundaries, making events accessible to a worldwide audience and fostering cultural exchange. The future promises hyper-personalization, real-time engagement, and a blending of physical and virtual experiences. Events are evolving into transformative experiences that leave lasting legacies. The Event Production Company leads the way in this evolution, aiming to deliver unforgettable experiences and invites others to shape the future of events.
Event Technology

The Role of Technology in Event Planning: Trends and Best Practices

In this article, we'll delve into the role of technology in event planning, examining current trends, and identifying best practices. Whether you're an experienced event planner or just starting out in the industry, this article will offer valuable insights into the latest technological advancements and how to leverage them effectively to deliver memorable events. Buckle up and get ready to discover the exciting fusion of technology and event planning!

Let's Plan Something Big

Hire Us