Why sustainability should be built into events

Post by 
Elton Lee Hesketh

Why you should care about the sustainability of your events 

Sustainability isn’t a new concept. It’s been around for years. But it has renewed vigour since the world watched how planet earth responded so beautifully to less pollution and emissions while everyone was forced to stay at home. 

Sustainability is the idea of living within the limits of our resources so we can continue to live comfortably without depleting the planet’s natural resources or harming animals and people. It sounds like something only hippies care about, but more people care about it now than ever before. The Kearney Earth Day Consumer Sentiments Survey revealed that 48% of people are more concerned about sustainability than they were before the pandemic. 

Here's why you should care about building sustainability into your events.

It’s how your attendees want you to host your events

People that care about the environment expect the brands they support to care about it too.  Millennials are the biggest segment of today’s workforce, making them the biggest pool of meetings and event attendees. They expect the events they attend to be environmentally friendly, and that the organisers care about the environment.

When they arrive at your event and see that you've made an effort to reduce your environmental impact, they'll feel good about themselves for supporting a company that cares about the environment, and they'll be more likely to support your brand in other ways. 

But millennials aren’t the only reason why sustainability should matter to you. Your company does business with companies that have green ambitions. They’re more likely to attend events and do business with brands that share their values. If you make sustainability a priority, you could unearth more opportunities for sponsorship.

Sustainable events are better for the environment 

Climate change is happening and it’s happening fast. You might think that your event is just a drop in the ocean and that your efforts to go green will make little difference. But here’s the thing; if we all do our part to reduce the environmental impact of our events, we can have a positive impact on the planet. 

Here are just some of the ways sustainable events are good for the environment:

Waste is minimised 

A lot of waste gets produced during an event, ranging from food scraps and plastic bottles to printed materials and more. When you think about it, most of the waste generated by an event is recyclable or compostable paper plates, cups, food scraps, etc. There are ways to reduce waste with reusable and recyclable items. 

Energy use is reduced

Events typically involve lots of lighting and sound equipment that use electricity, which creates carbon emissions when burned by power plants. By taking steps to reduce this energy consumption, you can take a load off the energy load of your event, and ultimately the environment. 

Carbon emissions are lower

Did you know that on average, an attendee at a conference produces about 170 kilograms of CO2 emissions per day? That’s according to a study by MeetGreen. For many events that happen outdoors or in large spaces like convention centres or stadiums, carbon emissions from transportation are also a big concern.

Water is saved

A lot of water is used during events and conferences for drinking; washing hands, cutlery and utensils; food preparation, and flushing toilets. Building water-wise practices into how you plan and host your events can help save water, a scarce and precious natural resource. 

Sustainable events are part of broader green goals 

Let's face it: most companies have some sort of sustainability goals. Whether they're working to reduce their carbon footprint, trying to use less paper, recycle more, save electricity, or save money. If you’ve green goals, your event should be green too. By building sustainability into your events, you’re aligning them with the values of your brand.  

Some companies have made it their mission to run only sustainable events, while others simply incorporate sustainability into their event management practices by using waste reduction strategies and sourcing materials from sustainable sources. 

It’s easy to do

Sustainable events are not some mystical, elusive idea. They’re part of a movement that’s been gathering traction in the last few years. There are plenty of ways to reduce your event footprint, from waste management and energy efficiency to sourcing local food and reducing plastic use. Here are ten ways you can build sustainability into your next event.

Start by knowing what your options are, and work with people who share your green vision and can help you implement it. The most important thing is for everyone involved at all levels of planning, execution, and evaluation to share the responsibility. 

If you want more advice on making your next event more sustainable, contact us.

Book a Discovery Call
Contact Us

“If you can dream it, you can do it”. - Walt Disney...and we’ll be here to help make it a reality.

Book a session with the team and get a clear idea of how we can help you create an unforgettable experience. 

Contact Us
THere's More

Post You might Also Like

Event Technology

Navigating AI Bias in Key Industries and Its Implications for Event Management

This article explores the critical issue of AI bias in recruitment and healthcare, highlighting its significant implications for the events industry. It provides insights into how AI bias manifests, the risks it poses, and strategies for event professionals to ensure inclusive, fair, and ethically sound events.
Event Sustainability

The Future of Event Management: Embracing Technology and Sustainability

In "The Future of Event Management: Embracing Technology and Sustainability," the blog delves into how the integration of cutting-edge technologies like virtual reality (VR) and augmented reality (AR), alongside a commitment to sustainability, is revolutionising the event management industry. It highlights the rise of virtual and hybrid events that enhance accessibility and reduce environmental impacts, and discusses the role of AI and data analytics in refining event experiences. The article underscores the increasing importance of sustainable practices, showing how they are being integrated into event planning to ensure efficiency meets responsibility.
Event Technology

Beyond Reality: How Evolving VR Technology Is Transforming Saudi Event Production in 2024

In the blog we explore the dynamic integration of Virtual Reality in revolutionising event experiences in Saudi Arabia. Highlighting innovative applications and case studies, we consider how VR not only enhances engagement and global accessibility but also aligns with Saudi Arabia's Vision 2030 objectives. This exploration reveals VR's potential to transform the event industry, making it more inclusive, efficient, and forward-thinking.
Event Technology

Creating a Seamless Attendee Experience: Tips for Event Registration and Check-In

This comprehensive blog delves into the crucial aspects of creating a seamless attendee experience through streamlined registration and efficient check-in processes, tailored specifically for events in the culturally rich regions of Africa and the Middle East. It underscores the importance of technology integration, personalisation, and cultural considerations, alongside a commitment to sustainability and active feedback collection.
In Person

Building Inclusivity into Corporate Events: Best Practices for Diversity and Inclusion

In the dynamic world of corporate events, diversity and inclusion (D&I) have emerged as pivotal elements, driving innovation, enhancing brand reputation, and fostering a sense of belonging among participants. The Event Production Company champions D&I by integrating it into every facet of event planning, from ensuring venue accessibility and diverse programming to engaging with local cultures and customs, particularly in the richly diverse regions of Africa and the Middle East. Through intentional planning and execution, EPC sets new benchmarks for inclusivity, aiming to create events that reflect the global community's diversity and promote unity.

Let's Plan Something Big

Hire Us