Event Management

The global events industry has taken a severe beating since the COVID-19 pandemic emerged but there are glimmers of hope for the industry, predicted to be valued at $1,552.9 billion by 2028. Forward thinking brands continue to use events to connect with their customers, suppliers and partners, with technology advancements enabling innovation in the way that meetings, conferences, product launches and other experiences are delivered. 

Event industry experts are calling hybrid the future of events, with 67% of respondents to EventMB’s latest research saying that hybrid is the future. A recent survey by Markletic shows that 71% of companies with more than 5 000 employees now include hybrid events in their event portfolios. 

As businesses, they also serve as an opportunity for your brand to get creative and stand out from the crowd! But what exactly are brand activations and how do they work? What kind of impact can they have on your bottom line?