In Person

After 18 months of the worldwide coronavirus pandemic, the global events and exhibitions industry has had some time to experiment and adapt their strategies – and things are looking up. Surveys suggest that by the last quarter of 2021, most people will be comfortable attending in-person events if safety precautions are taken and numbers are controlled.

As businesses, they also serve as an opportunity for your brand to get creative and stand out from the crowd! But what exactly are brand activations and how do they work? What kind of impact can they have on your bottom line?

Keep reading for an overview of what to expect, as well as how to approach ideation and strategy in your event marketing - this year, and beyond. 

Coming in first place in the region in terms of events has usually been the United Arab Emirates; more specifically in the popular Dubai and Abu Dhabi areas. The small country hosts the most events in the region on a per capita basis. The Saudi government decided to jump onto this bandwagon.

The possibilities and variety that come with providing both online and physical options has major benefits for companies to reach and connect with more people across the globe. But, hosting a hybrid event understandably comes with challenges, the most mystifying of which is the challenge of merging the digital and physical experience. It is not a simple case of staging an in-person event and an online one under the same banner, and expecting them to rendezvous. Nor is it a case of organizing a live event and streaming it to an online audience.