How Experiential Marketing Can Redefine Your Event

Post by 
Karen Ashwin
Published 
April 13, 2019

How many events have you attended that invited you via email and treated you to three hours of canapés and drinks? You’ve probably lost count.

Now, off the top of your head, think of a single one of these events that stood out.

If you’re still thinking, then we’ve justified the purpose of this exercise. But let’s start from the ground up and briefly explore the meaning of experiential marketing.

The Event Production Company has integrated experiential marketing into several of its events. Here is why everyone from event coordinators to event management companies should consider adding experiential marketing to their drawing board.

Exploring experiential marketing in a nutshell

The purpose of experiential marketing is to make an impact using a unique experience. In an industry that’s flooded with information overload, from promotional text messages to emails with enthusiastic headlines, the charm of human interaction reigns supreme. Instead of becoming one of the several thousand emails sitting in your attendee’s inbox, engage them in the real world. If your guests tend to know event schedules like the back of their hand, surprise them with yours.

Keep the operations sailing smoothly from start to finish

Having a long line of guests is fantastic news for an event company but not so great for the guests that have to wait in line. Let the hospitality begin before your guests enter the event by organising entertainment and water in the registration area. Ensure the check-in team has been trained to be efficient so the registration process is as memorable as the actual event is.

How experiential marketing will get your guests talking about you

Save your guests the task of making small talk with strangers at your event. In order to form genuine and lasting connections, they’ll need to go beyond discussing the weather or the services their company provides. Help them tap into a new realm of conversation by using shared experience. An event that engages its audience with experiential marketing, whether it’s with a creative or tech-driven activity, is sure to fuel conversation that revolves around (and potentially praises) the brand.

A digital souvenir trumps a branded pen or mug

If you want your event to be talked about, make it easy for your guests to do so. Take advantage of your attendees’ passion for social media and use quirky Snapchat filters or Instagram stickers distinct to your event. GIF photo booths always go down a storm and if you’re looking to keep things mostly conventional – experiment with fun name tags instead. In the digital era, virtual reality is also being embraced by the event industry. Make a difference at your next event with a VR or AR activity. Keep it simple by getting started with a hashtag unique to your event. You can then track the social media coverage your event receives which helps measure feedback.

The Event Company (TEC) is an award-winning event management agency that specializes in Live Events, Employee Engagement, Exhibitions and Destination Management throughout the MENA region. We like to stay ahead of the curve and embrace the latest industry trends. Get in touch with us for a consultation.

THE SKY’S THE LIMIT

“If you can dream it, you can do it”. - Walt Disney...and we’ll be here to help make it a reality.

Book a session with the team and get a clear idea of how we can help you create an unforgettable experience. 

Contact Us
THere's More

Post You might Also Like

Nov
15
//
2029

Event Planning: How to Put Together a Flawless Conference

In Person
Jul
13
//
2023

The Importance of Sustainability in Event Planning

In our rapidly evolving world, sustainability has ascended to the forefront of many industries. Among these, the event planning sector is undergoing a significant transformation as it acknowledges and addresses the urgent need for more sustainable practices. As an increasingly eco-conscious society demands environmentally responsible, socially inclusive, and economically viable events, sustainability has become a paramount concern, far from being an optional extra.
Event Technology
Jul
6
//
2023

The Role of Technology in Event Planning: Trends and Best Practices

In this article, we'll delve into the role of technology in event planning, examining current trends, and identifying best practices. Whether you're an experienced event planner or just starting out in the industry, this article will offer valuable insights into the latest technological advancements and how to leverage them effectively to deliver memorable events. Buckle up and get ready to discover the exciting fusion of technology and event planning!
In Person
May
30
//
2023

Maximising Attendee Engagement: The Art and Science of Unforgettable Corporate Events

Learn how The Event Production Company enhances attendee engagement at corporate events in the Middle East & Africa. Dive into dynamic strategies, engaging experiences, networking opportunities, personalised touchpoints, and insightful data that can elevate your brand and cultivate lasting connections.
In Person
May
25
//
2023

Crafting Unforgettable Brand Experiences: Insights from the Experts

Discover expert tips and strategies from The Event Production Company on creating remarkable brand experiences for corporate events in the Middle East & Africa. Explore innovative approaches, storytelling techniques, immersive activations, and personalized engagement that leave a lasting impact.
PLANNING AN EVENT?

Let's Plan Something Big

Hire Us