How To Maximize ROI In The Events Industry

Post by 
Karen Ashwin
Published 
April 23, 2019

How To Maximize ROI In The Events Industry

It’s no secret that organizing an event is a pricey affair.

The Event Production Company has learned how to engineer a tasteful event within budget. We have formed significant contacts and strategic partnerships that help us organize an impressive event, even if the budget is occasionally lower than expected.

HERE’S HOW TO GET VALUE FOR YOUR MONEY WHEN PLANNING YOUR NEXT EVENT.

Keep the human element active using CRM

In the age of all things digital, your guests will appreciate experiential marketing over a standard email. Make sure your follow-up message has personality – this will distinguish you from the other emails piled up in your guest’s inbox. Ensure your CRM is personal and feels like catching up with an old friend.

Remember that word of mouth is still a trusted source of information for most people, so make your CRM worth talking about. In addition to this software, keep in touch with your guests over social media. Keep an eye on online feedback and respond in a timely manner. This will set you apart from your competitors.

Invest in getting the event’s name out there

You could have an award-winning event on your hands but it won’t receive the traction it deserves without being promoted. Set aside a reasonable budget to give your event enough exposure to get noticed. Investigate social media ad campaigns, OOH advertising, radio spots, and press coverage. Notable sponsorships, collaborations with banking partners, and freebies will also pull in the masses.

Take a moment to analyze how organically discoverable your event is. Does it show up on the first page after a Google search? Investing in SEO will ensure your event appears on its target audience’s radar even if they don’t know what it’s called.

When everyone’s going right, go left

Surprise your guests by hosting an event that’s different from the rest. Take calculated risks by introducing quirky elements into your event.

If you’ve never attempted anything like this, start small with a unique event filter or branded digital stickers. If you think your guests can handle something more extreme – consider indoor bungee jumping to get everyone’s energy flowing.

Everyone loves a smart event

Take your event to the next level using the power of technology. Start off with flawless wifi – this is absolutely crucial and will heavily influence your guest’s overall experience. Instead of a branded lanyard or keepsake USB, equip your attendees with a power bank upon registration. Dead batteries are as common at events as carpeted floors and finger sandwiches. If you can’t afford state-of-the-art tech giveaways, invest in ensuring what you do have, works to the best of its ability.

The Event Production Company is an award-winning event management agency that specializes in Live Events, Employee Engagement, Exhibitions and Conference Management throughout the Middle East and North Africa. Over the years, we have worked on a variety of events, from consumer to corporate events, ensuring that our clients enjoy a significant return on investment. Get in touch with us for a consultation.

THE SKY’S THE LIMIT

“If you can dream it, you can do it”. - Walt Disney...and we’ll be here to help make it a reality.

Book a session with the team and get a clear idea of how we can help you create an unforgettable experience. 

Contact Us
THere's More

Post You might Also Like

Hybrid Events
Mar
4
//
2024

Navigating Remote Event Planning: Part 3 Leveraging Technology for Success in Remote Event Planning

Embracing advanced technology and prioritising attendee engagement are crucial for the success of remote event planning, enabling the creation of immersive, secure, and memorable virtual experiences. This instalment highlights the importance of technical proficiency, interactive strategies, and robust security measures to navigate the complexities of digital event management effectively.
Hybrid Events
Feb
19
//
2024

Navigating Remote Event Planning: Part 2 Mastering Communication and Collaboration

Mastering communication and collaboration is key to overcoming the unique challenges of remote event planning, ensuring a seamless and successful virtual event execution. By leveraging digital tools and adopting best practices for team interaction and vendor coordination, event professionals can navigate these complexities effectively.
In Person
Feb
5
//
2024

Navigating Remote Event Planning: Part 1 Time Management and Prioritisation Strategies for Seamless Corporate Event Production

Part 1 of 3: Explore the crucial aspects of time management and prioritisation in remote corporate event production. It delves into strategies for overcoming challenges such as time zone coordination, technology management, and participant engagement, while highlighting the importance of sustainability and cultural consciousness in the evolving landscape of event production.
In Person
Jan
29
//
2024

Effective Strategies for Managing Event Budgets in 2024

In the blog "Effective Strategies for Managing Event Budgets," we explore key techniques for meticulous budget planning and management in event planning, particularly in the Middle East and Africa. The article covers aspects such as detailed budgeting, leveraging technology, vendor negotiations, and regular financial review, essential for successful and financially sound event execution.
In Person
Jan
15
//
2024

Creating a Winning Event Proposal: Tips and Best Practices for 2024

In the blog "Creating a Winning Event Proposal: Tips and Best Practices for 2024," we delve into crafting impactful proposals for corporate events, particularly in the Middle East and Africa. The blog highlights the importance of understanding client needs, embracing sustainability and technological trends like VR and AI, and tailoring proposals with cultural sensitivity. It offers practical advice on structuring proposals, presenting budgets transparently, and leveraging local insights, all crucial for success in the evolving landscape of event management in 2024.
PLANNING AN EVENT?

Let's Plan Something Big

Hire Us