What To Consider When Organising An Event In Africa

Post by 
Karen Ashwin
February 23, 2019

The Event Production Company has been servicing the MENA region and beyond since it opened its doors in 2008. Its talented human capital and cross-continental experience has made it one of the top event management companies in Dubai.

Along the way, The Event Production Company has gleaned significant experience related to seamless event management in the Middle East and Africa.

Here are some vital pointers to keep in mind when hosting an event in Africa.

Go on a recce before finalizing the venue

We’ll start with this point because it’s the most important. After doing your research and shortlisting the venues, it’s crucial to visit the site and explore it in person. Pictures on the internet can be deceptive and it’s best to observe every nook and cranny yourself before setting up an elaborate event at the location. Location scouting is a vital element of event planning so ensure you do it well.

Be mindful of the local business culture

Never agree to pay the entire amount in advance and ensure all the terms and conditions of your agreement are down in writing. A supplier may invoice for a greater amount than was initially agreed upon unless you have it finalized in a contract. Suppliers in Africa do not work on a credit-basis. Event management companies in Dubai should bear in mind that cash trumps card payments in Africa.

Research visa requirements for multicultural staff and guests

If you have team members and guests from all over the world, you will have to jump through some visa hoops before travelling to Africa. The visa application process tends to take anywhere between two to three weeks, so plan well in advance. Quite often, you can pay to accelerate your application process for tight travel dates. Ensure you carefully study the criteria and arrange all the required documents. Applicants may also be required to attend an interview at the consulate.

Know the health and safety regulations

In the event planning industry, safety is a major priority to take into consideration. In Africa, with the exception of South Africa, health and safety regulations are not concrete. Practice caution when setting up technical equipment and stages. Event coordinators should strive to employ a globally-renowned and reputable contractor.

Make sure your payment procedure is in order

Cash is the best route to take when it comes to paying for services in Africa. Several international banks in the UAE will not allow you to pay suppliers in high-risk countries. To avoid unpleasant surprises and to maintain your reputation, ensure the money is ready and payable without hassle. Do not attempt to pay with card as your bank will try to secure your account by immediately disabling it.

The Event Production Company is an award-winning event management agency that specializes in Live Events, Employee Engagement, Exhibitions and Conference Management throughout the Middle East and North Africa.


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